Jungle Berry Ireland

Industry: Hospitality / Health & Wellness

Services: Social Media Management, Paid Ads, Content Creation

Timeframe: Ongoing

Headline Result: 300%+ sales uplift & national franchise expansion pipeline

The Client:

Jungle Berry is a fast-growing açaí and wellness brand operating in a highly competitive Irish food & beverage market. With strong product-market fit, the brand’s next phase of growth depended on consistent footfall, brand authority, and scalable franchise demand.

The Challenge:

• Increase mid-week foot traffic (historically low sales days)

• Build brand awareness beyond the local area

• Create a predictable franchise lead system to support national expansion

• Achieve all of the above without discount-heavy tactics

Strategy:

Optic Media designed a full-funnel growth strategy, combining community-led organic content with paid acquisition.

Key strategic pillars:

1. Community-first collaborations (local run clubs, gyms & sports teams)

2. High-performing organic content focused on lifestyle, energy & routine

3. Meta traffic campaigns to compound reach and social proof

4. High-intent franchise lead funnels built specifically for scale

Execution:

• Monthly content shoots (photo + video)

• 3–4 organic posts per week (reels + carousels)

• Meta traffic campaigns to amplify top-performing content

• Dedicated franchise lead ads with qualifying questions

• Ongoing creative and audience testing to reduce CPL

Results:

Organic Growth

• 23,300+ profile visits

• 1,779 new followers

• 709,000 Post Views

• Sustained engagement growth

Sales Impact

• Measurable 300%+ sales uplift, particularly mid-week

Franchise Expansion

• 300 high-intent franchise leads

• Cost per lead: €1.90

• Directly contributing to franchise expansion in Ireland In with 4 new stores launched in 2026

What’s Next:

With proof of concept established, Jungle Berry is now positioned to scale across Ireland using a repeatable acquisition system powered by Optic Media.

Looking to scale your brand with a proven growth system? Let’s talk