Peggy Moores

Industry: 

Hospitality (Pub, Live Music & Hostel)

Services: Social Media Management, Content Creation, Paid Ads

Timeframe: Ongoing

Headline Result: Consistently packed events, €2,500 ad spend driving 17,500 booking visits & 1M+ organic views

The Client:

Peggy Moores is a well-known pub and hostel combining live music, nightlife, and accommodation in a highly competitive local market. The venue needed to stand out not just as a pub — but as a destination for both locals and visitors.

The Challenge:

• Compete with multiple similar local venues offering live music and drinks

• Increase awareness and bookings for the hostel side of the business

• Keep events consistently busy without relying on constant discounting

• Appeal to a younger, social-first audience while maintaining brand personality

Strategy:

Optic Media built a culture-led content strategy, designed to make Peggy Moores feel less like a venue and more like a personality online.

Key strategic pillars:

1. Humour-led, viral-style content (memes & relatable posts)

2. Event-first storytelling to drive footfall and FOMO

3. Paid ads to scale proven content and push hostel bookings

4. Platform-native strategy across Instagram & TikTok

Rather than “polished” hospitality marketing, the goal was authentic, shareable content that people wanted to send to their friends.

Execution:

• Frequent meme-style posts tied to nightlife culture

• Event reels promoting live music, DJs & themed nights

• Story-first event posters optimised for Instagram & TikTok

• Paid ad campaigns focused on:

  • Hostel bookings

  • Event awareness

• Continuous testing of formats to maximise reach and engagement

Results:

Event & Footfall Impact

• Consistently packed live music nights

• Strong repeat attendance driven by organic reach & shares

Hostel Growth (Paid Ads)

• €2,500 ad spend

• 17,500 website visits

• 13,500+ booking-related link clicks

Social Growth & Reach:

• 1.1M+ content views across platforms

• Instagram followers increased by ~2,000

• TikTok followers increased by 889 (+347% growth)

• Total TikTok views: 434,569

• TikTok Following Increased by 1,656

Business Impact:

Peggy Moores successfully positioned itself as:

• A must-visit live music venue

• A highly visible hostel option for visitors

• A brand with a recognisable online voice that cuts through local competition

The combination of organic virality and paid amplification created predictable demand, not just spikes.

What’s Next:

With a proven content formula in place, Peggy Moores now benefits from:

• Scalable event promotion

• Reliable booking traffic

• A strong digital identity that compounds over time

  
  

Want your venue to be the place everyone’s talking about — and booking? Let’s build it properly.