Challenge: Compete with similar local venues and Increase Hostel Awareness.

Approach: Funny, viral-style content (memes, event reels, event posters) & Paid Ads

Results:

- Consistently packed live music nights.

- Increased bookings for hostel stays (€2,500 Ad Spend - 17,500 Website Visits)

- Increased page following by 1640 people.

- Content viewed 1+ Million Times.

- TikTok Following increased by 889 Followers (+347%)

- Total TikTok Views 434,569.